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Display & Video Advertising

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The Other 95%

Although paid search is one of the best performing tools in the digital space, it only reaches 5% of the web. The remaining 95% is covered by display and social, so you need to cast a wide net.

In digital marketing we are always talking about the funnel. Only a small percentage of people that visit your site will actually end up taking the action your brand desires. In many cases that number is around 2%

As marketers we need to find the right blend of digital techniques to effectively drive new visitors to your site and keep your product or service top of mind. Remarketing allows us to do just that. Many times people come to your site and show interest in your offering, however they get distracted and don’t complete the conversion action, whether it be making a purchase, visiting a page, downloading a whitepaper, etc. Remarketing allows us to reach that 98% again through display tactics to get those users to revisit and complete what they started.
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Enhanced Targeting

Targeting users based on the content they look at on the internet paired with demographic and psychographic details and remarketing strategies, allows you to get your brand’s products and services in front of a huge amount of online users. We’ll develop the right mix of display tactics to increase your brand’s online presence and provide successful results based on your goals. Whether it be banner ads, text, video, or a mix, your dollars are more effectively spent in the online display space versus paying for expensive TV ads with little to no tracking. Our specialty lies in display and we have over 25 collective years of experience putting together custom programs that are actively analyzed and optimized to meet our clients’ goals.

Display Options Include:

  • Search retargeting
  • Site retargeting
  • Location based retargeting
  • Keyword contextual targeting
  • Demographic targeting
  • Situational targeting

Gain strategic marketing insights tailor made for your business

We dedicate ourselves to developing fully customized programs to address each client’s unique and dynamic environment.

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