We’re Your Committed
Digital Marketing Partner
Pico is a provider of online, social and digital marketing services that helps small to mid-sized business owners develop digital brand dominance. To support that goal we dedicate ourselves to developing fully customized programs to address each client’s unique and dynamic environment. We are committed to analyzing the data we collect and translating it into kernels of actionable business intelligence that can directly impact each client’s growth and success.
Our work philosophy is powered by a few simple rules:
- Responding to change over following a plan
- Rapid iterations over Big-Bang campaigns
- Test & Learn using data over opinions and conventions
- Numerous small experiments over a few large bets
- Individuals and interactions over target markets
- Collaboration over silos and hierarchy
Test. Test. Test.
Best practices suck because they don’t take your audience into account. We figure out what works for a client’s customers by testing hypotheses — we focus our energy on asking the right questions.
We find the intersection of prospect desires, competitor features & your features. PODs: Points of Difference. POPs: Points of Parity. POI’s: Points of Irrelevance.