By: Samantha Bedford Emojis? *gasp!* How could that even be a suggestion? They’re so informal and txt language-esque–a marketing taboo that shouldn’t be broken. But who wrote that rule into the handy marketing handbook? Wait, you didn’t receive the manual...
By: Madison Johansen What is Brand Reputation Management and Why is it a Big Deal? In simple terms, brand reputation management is the practice that ensures ads will not appear in a context that could potentially damage or negatively impact the brand. A classic...
By: Samantha Bedford What Is Search Marketing? Search marketing is the overarching term that encompasses everything related to how and what people search within search engines. Formerly known as SEM, or Search Engine Marketing, it has since taken on a broader...
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