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Google Display Campaigns are Getting Smarter

Google Display Campaigns are Getting Smarter

by [email protected] | May 24, 2017 | Blog & Insights

By: Madison Johansen What is a Smart Google Display Campaign? Google recently rolled out a new type of display campaign called Smart display, which ultimately uses machine learning technology to help advertisers reach more customers easily on the Google Display...
Are You Losing Business By Not Advertising on Pinterest?

Are You Losing Business By Not Advertising on Pinterest?

by [email protected] | May 9, 2017 | Blog & Insights

By: Caitlin Garcia Ask anyone who’s been a regular internet user for the past few years and they are familiar with Pinterest. This idea aggregator has captured the interests of our grandmothers and children in a fascinating way. Unlike other social media channels...
How To Keep Your Campaigns Relevant With No More Google Exact Match?

How To Keep Your Campaigns Relevant With No More Google Exact Match?

by [email protected] | May 1, 2017 | Blog & Insights

By: Caitlin Garcia No More Google Exact Match In March, Google announced some pretty significant-sounding changes to their Exact Match keyword functionality. Historically Exact Match provided the safest way to bid on keywords in Google AdWords. With Exact Match, a...

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