By: Madison Johansen Are People Using Voice Search? With the rise of digital assistants on our smartphones, laptops, and smart home devices, voice search has become the norm for a lot of people these days – and it is only going to continue to grow. In fact, some are...
By: Caitlin Garcia and Samantha Bedford Over the past year, Google has been working to improve the way they attribute performance from AdWords pay-per-click campaigns. They recently made updates to the way advertisers can set-up conversions allowing you to choose from...
We began our engagement with Acten in the Summer of 2017 to help introduce an established international joint supplement into the US market. Challenge Once the site and media launched, the conversion rates from the e-commerce website experience were lower than...
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