Google Core Update

Google Core Update

How Does the Google Core Update Affect You? Google regularly rolls out updates that significantly affect its users, and this May was no exception. On May 4, 2020, Google began to roll out an update that would come to be known as an “absolute monster.” May Google Core...
Diversify Platforms to Optimize PPC

Diversify Platforms to Optimize PPC

Diversify Platforms to Optimize PPC As PPC (pay-per-click) marketers, we are always on top of the ball when things change, and advertising evolves in leaps and bounds. Year after year, new tools are available on various platforms, making diversifying PPC efforts and...
Mobile-First Indexing in 2020

Mobile-First Indexing in 2020

As of July 2019, Google has enabled mobile-first indexing as the default. This is big news for marketers as we are now able to optimize specifically for mobile knowing that this is what Google and our users will see first. The featured snippet, or position 0, is also...