What Is Account-Based Marketing?

What Is Account-Based Marketing?

What Is Account-Based Marketing? Account-based marketing, simply called ABM, was one of the most popular trends in the B2B lead generation market in 2020. According to the 2020 State of ABM Report, respondents credited their ABM programs to be responsible for 79% of...
My Digital Marketing Internship at Pico

My Digital Marketing Internship at Pico

My Digital Marketing Internship at Pico This year I began my career in marketing. After graduating from university, I was fortunate to land a digital marketing internship with Pico and have subsequently joined the company permanently. Here I share some thoughts on how...
Why Bid On Branded Terms?

Why Bid On Branded Terms?

Why Bid On Branded Terms? People who manage a pay-per-click (PPC) account are constantly searching for a new approach or technique to improve their performance. After all, it can be quite challenging for any business to achieve goals in the competitive PPC arena....