by [email protected] | Aug 23, 2021 | Blog & Insights
What Is Account-Based Marketing? Account-based marketing, simply called ABM, was one of the most popular trends in the B2B lead generation market in 2020. According to the 2020 State of ABM Report, respondents credited their ABM programs to be responsible for 79% of...
by Russell McFadyen | Aug 18, 2021 | Blog & Insights
My Digital Marketing Internship at Pico This year I began my career in marketing. After graduating from university, I was fortunate to land a digital marketing internship with Pico and have subsequently joined the company permanently. Here I share some thoughts on how...
by [email protected] | Aug 11, 2021 | Blog & Insights
Why You Should Still Do PPC Even If You’re Number One For SEO Being number one for a search term brings in a lot of traffic. You’re the first choice for many people searching online. However, even if you’re number one, you could miss out on many potential clients if...
by [email protected] | Aug 4, 2021 | Blog & Insights
Why Bid On Branded Terms? People who manage a pay-per-click (PPC) account are constantly searching for a new approach or technique to improve their performance. After all, it can be quite challenging for any business to achieve goals in the competitive PPC arena....
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