Google Core Update

Google Core Update

How Does the Google Core Update Affect You? Google regularly rolls out updates that significantly affect its users, and this May was no exception. On May 4, 2020, Google began to roll out an update that would come to be known as an “absolute monster.” May Google Core...
What does the Pandemic mean for Marketers?

What does the Pandemic mean for Marketers?

What Does the Pandemic Mean for Marketers? Coronavirus (COVID-19) is spreading around the world quickly and is affecting much more than just our health. Human lives are, of course, of paramount importance right now. But the unfortunate reality about this situation is...
160% Increase Conversions in Just 5 Months

160% Increase Conversions in Just 5 Months

Pico began work in January of 2015 in order to improve Children’s Hospital of Wisconsin’s overall online presence as it relates to competitors and the children’s healthcare marketplace and to increase conversions. Challenge The client had previously been working with...