Facebook Ads and iOS 14: What Can We Expect?

Facebook Ads and iOS 14: What Can We Expect?

Facebook Ads and iOS 14 are not friends.  It’s no secret that Apple’s protection of user privacy has been called into question several times in the past few years (see here, here, and here), causing them to launch new product features, press releases, and marketing...
The Importance of an Ongoing SEO Program

The Importance of an Ongoing SEO Program

By Heather Schallert The Importance of an Ongoing SEO Program Search Engine Optimization (SEO) is quite literally everything when it comes to traffic and conversions. We use search engines for just about everything, and unless you’re going directly to a known site,...