Google Ads Attribution Modeling Update Includes Youtube and Display Support Updates to the Google Ads platform aren’t anything new. These happen almost monthly as Google strives to deliver better support to advertisers and marketers while providing a better user...
Why Should You Do SEO and PPC? For years, there has been a debate on whether to use SEO or PPC. Which is the superior option: simply using a pay-per-click (PPC) campaign to buy your way to the top of the search engines or using search engine optimization (SEO) to...
Why You Should Still Do PPC Even If You’re Number One For SEO Being number one for a search term brings in a lot of traffic. You’re the first choice for many people searching online. However, even if you’re number one, you could miss out on many potential clients if...
Why Bid On Branded Terms? People who manage a pay-per-click (PPC) account are constantly searching for a new approach or technique to improve their performance. After all, it can be quite challenging for any business to achieve goals in the competitive PPC arena....
Successful marketing campaigns begin with the consumer. You should provide customers with affordable products and services, make your offerings available, and regularly communicate with them about your brand. In the digital age, you will most likely find consumers...
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