by [email protected] | May 28, 2019 | Blog & Insights
Pico in partnership with Refactored Media, took home Best in Show, Gold and Silver honors at this year’s newly branded Fourteener awards, hosted by the Business Marking Association and American Marketing Association. Our programs also won a 2019 B2 Award from...
by Shelby Elit | Feb 26, 2019 | Blog & Insights
By: Madison Adams // Director of Paid Media The New Microsoft and Verizon Media Partnership Microsoft and Verizon Media have had a long-standing relationship that dates back nearly 10 years. They just recently announced they will be further extending...
by Shelby Elit | Jan 30, 2019 | Blog & Insights
By: Caitlin Garcia // VP of Strategic Partnerships Google Organic Click Through Rates are Decreasing And Google PPC Ads are on the Rise The data is in. Digital Marketers have been warning clients that Google’s push towards paid advertising, especially on mobile...
by Shelby Elit | Dec 11, 2018 | Blog & Insights
By: Madison Adams Director of Paid Media How to Make Advertising More Effective Whether you are looking to revamp your advertising strategy for the holidays or if you are thinking about 2019 – it is that time of year where a lot of us are rethinking advertising...
by Shelby Elit | Nov 29, 2018 | Blog & Insights
By: Heather Schallert Director of SEO // User Experience What is a Landing Page? Landing pages are valuable marketing channels that will benefit the bottom line of your business. Whether you want to grow your lists, sell products or services, or showcase your...
by [email protected] | Oct 17, 2018 | Blog & Insights
By: Shelby Elit Goodbye Google Plus Google attempted to create a place where users can host all of their Google applications while having a social network appeal, this was Google+. Google+ had the intentions to be the new “it” thing. Google tried for years to build...
by [email protected] | Jul 31, 2018 | Blog & Insights
by: Shelby Elit The Denver Digital Summit took place July 17-18. I had the opportunity to attend the conference on behalf of Pico Digital Marketing. The conference consisted of two days full of 30 minutes sessions and keynote speakers including: Chelsea Handler;...
by [email protected] | Jul 26, 2018 | Blog & Insights
By: Madison Johansen Updates from the Annual Google Marketing Live Conference Pico was lucky enough to be invited to the annual Google Marketing Live conference again this year, which continues to be one of our favorite marketing events. San Jose was filled with...
by [email protected] | May 30, 2018 | Blog & Insights
By: Caitlin Garcia We’re proud to announce some of our most recent victories in partnership with Refactored Media. At this year’s Business Marketing Association Colorado Gold Key awards, our programs successfully locked in Gold and Silver awards. We have...
by [email protected] | May 21, 2018 | Blog & Insights
By: Caitlin Garcia Is the age of artificial intelligence closer than we think? Over the past few months, Google has slowly been rolling out several new ‘automated’ Google AdWords management features. From auto-applied ad suggestions and extensions to new dynamic ads...
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