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The Basics of Split Testing (A/B Testing)

The Basics of Split Testing (A/B Testing)

  The Basics of Split Testing (A/B Testing)   By: Madison Johansen A/B testing or split testing of any kind is a must in advertising – after all we are always in search of a way to improve and maximize performance. Some may think that A/B testing is only done to...

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The ROI of Social Media – Marketers Guide

The ROI of Social Media – Marketers Guide

By: Samantha Bedford Are you wondering what the ROI of Social Media really is? Advertising on Facebook holds such great promise, and most of the time its been a source of frustration for marketers. This is particularly true for marketers who are used to the...

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