The Latest
Digital Marketing News & Updates
Relying Heavily on Broad Match Keywords Is A Campaign Killer
By: Samantha Bedford Search engine marketing is deceptively simple…sometimes. For some folks, and agencies frankly, setting up a paid search campaign is easy. It requires a few minutes of set-up to be up and running with AdWords, but just because it seems easy,...
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The Basics of Split Testing (A/B Testing)
The Basics of Split Testing (A/B Testing) By: Madison Johansen A/B testing or split testing of any kind is a must in advertising – after all we are always in search of a way to improve and maximize performance. Some may think that A/B testing is only...
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The ROI of Social Media – Marketers Guide
By: Samantha Bedford Are you wondering what the ROI of Social Media really is? Advertising on Facebook holds such great promise, and most of the time its been a source of frustration for marketers. This is particularly true for marketers who are used to the...
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Why is Attribution Important? Measure the Impact of Your Marketing
By: Madison Johanesen Why is Attribution Important? Attribution has been a primary challenge in digital marketing for years – the way conversions are attributed can drastically change important decisions regarding your marketing budget and business goals. The end goal...
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Custom Audience – Customer List Hygiene – Target the Right Online Users
By: Samantha Bedford Whether you’re utilizing your email list to create Customer Match audiences in Google, or creating a Custom Audience on Facebook, an often overlooked component of those programs is regularly scrubbing your targeting list for people who have opted...
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