The Latest
Digital Marketing News & Updates
Google AdWords: Dynamic & Responsive Search Ads, Ad Suggestions
By: Caitlin Garcia Is the age of artificial intelligence closer than we think? Over the past few months, Google has slowly been rolling out several new ‘automated’ Google AdWords management features. From auto-applied ad suggestions and extensions to new dynamic ads...
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New Lead Generation Efforts from YouTube
By: Madison Johansen As a Google Premier Partner agency, we are lucky enough to be invited to exclusive conferences and summits for new products across Google’s advertising channels. At last month’s YouTube summit in NYC, we learned about the new YouTube video ad...
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Are You Ready for GDPR?
By: Caitlin Garcia We've been hearing about GDPR for months now. The daunting idea of privacy and advertising has been in the back of our minds, but now that we're just a few weeks away, what does it actually mean? If you're like us, you've researched and found...
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HTTPS, Google, & Why Your SSL Certificate is Critical in 2018
By: Samantha Bedford Update: Google has officially set the deadline for July 2018. In July they will start explicitly warning users if a site is insecure. According to Search Engine Journal, more than 50% of Internet browsers worldwide are Chrome, so this change could...
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Augmented Reality’s Influence on SEO
By Heather Schallert What Is Augmented Reality? Besides just being super cool, augmented reality is a technology that superimposes a computer-generated image on the user's view of the real world, thus providing a composite view through a multitude of devices. The...
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