YouTube can be a fantastic platform to amplify your brand and show users exactly what your product or service can do for them. That being said, it takes time to create engaging, [...]

After a contraversial delay to the program in 2021 due to coronavirus, the team here at Pico are honoured to have achieved Google Premier Partner status in 2022 under changes to the [...]

Google Title Tags are the most prominent component of your SERP appearance and as such can have a significant impact on your SEO performance. For best SEO...

The latest update to Google Ads Attribution Modeling capability brings a range of useful new features, particularly for small advertisers. With new insights...

Understanding SEO and PPC synergy can be the key that unlocks your digital strategy. Incorporating both SEO and PPC in your online strategy will boost...

Months in the making, the August 2021 Google algorithm update has now come to fruition. Here is all you need to know - from ranking factors to...

Pico's innovative micro-team structure and internationalization present a variety of different benefits to the service we provide the clients we partner with...

Account-Based Marketing was one of the most prevalent trends in B2B lead generation for 2020, and that trend looks set to continue growing. Find out...

This year I began my career in marketing. Beginning with a digital marketing internship at Pico, I have subsequently joined the company permanently. Here I...

SEO and PPC management is the key to success in the online world. Here are the central reasons why an integrated strategy comprising both practices is vital...