Digital Marketing News & Updates

YouTube can be a fantastic platform to amplify your brand and show users exactly what your product or service can do for them. That being said, it takes time to create engaging, on-topic content and you don’t want that going to waste, which is why YouTube optimisation...

After a contraversial delay to the program in 2021 due to coronavirus, the team here at Pico are honoured to have achieved Google Premier Partner status in 2022 under changes to the program that made the standard of agencies selected for the accreditation even...

Google Title Tags are the most prominent component of your SERP appearance and as such can have a significant impact on your SEO performance. For best SEO…

The latest update to Google Ads Attribution Modeling capability brings a range of useful new features, particularly for small advertisers. With new insights…

Understanding SEO and PPC synergy can be the key that unlocks your digital strategy. Incorporating both SEO and PPC in your online strategy will boost…