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HTTPS, Google, & Why Your SSL Certificate is Critical in 2018
By: Samantha Bedford Update: Google has officially set the deadline for July 2018. In July they will start explicitly warning users if a site is insecure. According to Search Engine Journal, more than 50% of Internet browsers...
Augmented Reality’s Influence on SEO
By Heather Schallert What Is Augmented Reality? Besides just being super cool, augmented reality is a technology that superimposes a computer-generated image on the user's view of the real world, thus providing a composite view through a multitude of devices. The...
Types of YouTube Ads – Which Should I Use?
By: Madison Johansen Choosing the Right Types of YouTube Ads So, you’ve taken the leap and decided to try out YouTube video advertising, but where should you start? There are a several different types of YouTube ads for you to choose from, but before jumping into...
Voice Search – What Does it Mean for Paid Search?
By: Madison Johansen Are People Using Voice Search? With the rise of digital assistants on our smartphones, laptops, and smart home devices, voice search has become the norm for a lot of people these days – and it is only going to continue to grow. In fact, some are...
Google’s Attribution Reporting is Changing the Game…and it’s Easy
By: Caitlin Garcia and Samantha Bedford Over the past year, Google has been working to improve the way they attribute performance from AdWords pay-per-click campaigns. They recently made updates to the way advertisers can set-up conversions allowing you to choose from...
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