The Latest
Digital Marketing News & Updates
Google’s Attribution Reporting is Changing the Game…and it’s Easy
By: Caitlin Garcia and Samantha Bedford Over the past year, Google has been working to improve the way they attribute performance from AdWords pay-per-click campaigns. They recently made updates to the way advertisers can set-up conversions allowing you to choose from...
Facebook Power Admin at Pico
We are thrilled to announce that our own Heather Schallert has been selected by the Facebook Groups team as a Power Admin! This is an invite-only Facebook group to connect, support and celebrate the Power Admins as community leaders. According to Facebook, Power...
Search Engine Ranking Optimization – How to Stay (or Climb) to the Top of SERPS in 2018
By: Heather Schallert Google is making some very progressive movements in 2018 to reward websites that are creating in-depth relevant content in their niche and presenting it to users at lightning fast speed with an easy to navigate user experience. In an effort to...
A Display Campaign – How to Get Digital Audience Size Right?
By: Samantha Bedford Digital Marketing Digital marketing can be a complex web of bids and targeting methods that vary vastly from medium to medium. The promise of digital marketing is a simple one. Only paying to reach the people who want to engage with your brand and...
Why is Attribution Important? Measure the Impact of Your Marketing
By: Madison Johansen Why is Attribution Important? Attribution has been a primary challenge in digital marketing for years – the way conversions are attributed can drastically change important decisions regarding your marketing budget and business goals. The end goal...
Awards and Certifications
GAIN STRATEGIC INSIGHTS
Tailor-Made For Your Business. Get Started today.
