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How to Build a Blog Worth Reading with SEO Keywords
By: Heather Schallert Pleasing the Google gods by using SEO keywords and providing your audience with something worth reading are the key points for online success, but what exactly does that mean? Here are the key points for writing dynamic content that will...
A Great Backlinking Strategy on a Time Budget
By: Caitlin Garcia Backlinking strategy – what a daunting project right? You know links are important for search engine optimization, but the idea of dedicating the time needed to build a backlinking strategy just isn’t in the cards. The good news is that it doesn’t...
Google Display Campaigns are Getting Smarter
By: Madison Johansen What is a Smart Google Display Campaign? Google recently rolled out a new type of display campaign called Smart display, which ultimately uses machine learning technology to help advertisers reach more customers easily on the Google Display...
Are You Losing Business By Not Advertising on Pinterest?
By: Caitlin Garcia Ask anyone who’s been a regular internet user for the past few years and they are familiar with Pinterest. This idea aggregator has captured the interests of our grandmothers and children in a fascinating way. Unlike other social media channels...
How To Keep Your Campaigns Relevant With No More Google Exact Match?
By: Caitlin Garcia No More Google Exact Match In March, Google announced some pretty significant-sounding changes to their Exact Match keyword functionality. Historically Exact Match provided the safest way to bid on keywords in Google AdWords. With Exact Match, a...
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