The Latest
Digital Marketing News & Updates

The Rise of Google PPC Ads, Google Organic Click Through Rates Decline
By: Caitlin Garcia // VP of Strategic Partnerships Google Organic Click Through Rates are Decreasing And Google PPC Ads are on the Rise The data is in. Digital Marketers have been warning clients that Google’s push towards paid advertising, especially on mobile...

Tips for Effective Advertising – Make Your Ad Campaigns More Successful
By: Madison Adams Director of Paid Media How to Make Advertising More Effective Whether you are looking to revamp your advertising strategy for the holidays or if you are thinking about 2019 – it is that time of year where a lot...

The High Converting Landing Page – How To Guide
By: Heather Schallert Director of SEO // User Experience What is a Landing Page? Landing pages are valuable marketing channels that will benefit the bottom line of your business. Whether you want to grow your lists, sell products or services, or showcase your...

Google to Shut Down Google Plus
By: Shelby Elit Goodbye Google Plus Google attempted to create a place where users can host all of their Google applications while having a social network appeal, this was Google+. Google+ had the intentions to be the new “it” thing. Google tried for years to build...

Diary of a Digital Marketing Specialist – Denver Digital Summit 2018
by: Shelby Elit The Denver Digital Summit took place July 17-18. I had the opportunity to attend the conference on behalf of Pico Digital Marketing. The conference consisted of two days full of 30 minutes sessions and keynote speakers including: Chelsea Handler;...