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Search Marketing for Beginners: The Ins and Outs of Paid and Organic Advertising
By: Samantha Bedford What Is Search Marketing? Search marketing is the overarching term that encompasses everything related to how and what people search within search engines. Formerly known as SEM, or Search Engine Marketing, it has since taken on a broader...
Your PPC Campaign – Selecting The Right Budget
By: Samantha Bedford In the initial stages of making the decision to advertise on paid search, one of the most important choices you will make is what your paid search budget should look like. A number of factors should play into this decision. How To Select The Right...
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