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Brand Reputation Strategy – What YouTube & Others are Doing to Improve Yours
By: Madison Johansen Swipe Left for your Brand Reputation Strategy It has been a few months since the big blowout with YouTube’s brand safety concerns – and we are now starting to see big brands getting back on the YouTube wagon again. As we mentioned in...
Prepping for the Holidays with the Right Digital Advertising Plan
Don’t shoot the messenger, but it’s time to prep for the holiday season! When creating a digital marketing plan, one thing that is often overlooked is being able to test campaign ideas, medium mixes and the like so that your digital advertising campaign is a...
Relying Heavily on Broad Match Keywords Is A Campaign Killer
By: Samantha Bedford Search engine marketing is deceptively simple…sometimes. For some folks, and agencies frankly, setting up a paid search campaign is easy. It requires a few minutes of set-up to be up and running with AdWords, but just because it seems easy,...
The Basics of Split Testing (A/B Testing)
The Basics of Split Testing (A/B Testing) By: Madison Johansen A/B testing or split testing of any kind is a must in advertising – after all we are always in search of a way to improve and maximize performance. Some may think that A/B testing is only...
The ROI of Social Media – Marketers Guide
By: Samantha Bedford Are you wondering what the ROI of Social Media really is? Advertising on Facebook holds such great promise, and most of the time its been a source of frustration for marketers. This is particularly true for marketers who are used to the...
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