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Digital Marketing News & Updates
How To Keep Your Campaigns Relevant With No More Google Exact Match?
By: Caitlin Garcia No More Google Exact Match In March, Google announced some pretty significant-sounding changes to their Exact Match keyword functionality. Historically Exact Match provided the safest way to bid on keywords in Google AdWords. With Exact Match, a...
4 Reasons You Should Use Emojis in Mobile Marketing
By: Samantha Bedford Emojis? *gasp!* How could that even be a suggestion? They’re so informal and txt language-esque--a marketing taboo that shouldn’t be broken. But who wrote that rule into the handy marketing handbook? Wait, you didn’t receive the manual either? Oh,...
Brand Reputation Management – The Safety of Your Brand Online
By: Madison Johansen What is Brand Reputation Management and Why is it a Big Deal? In simple terms, brand reputation management is the practice that ensures ads will not appear in a context that could potentially damage or negatively impact the brand. A classic...
Search Marketing for Beginners: The Ins and Outs of Paid and Organic Advertising
By: Samantha Bedford What Is Search Marketing? Search marketing is the overarching term that encompasses everything related to how and what people search within search engines. Formerly known as SEM, or Search Engine Marketing, it has since taken on a broader...
Your PPC Campaign – Selecting The Right Budget
By: Samantha Bedford In the initial stages of making the decision to advertise on paid search, one of the most important choices you will make is what your paid search budget should look like. A number of factors should play into this decision. How To Select The Right...
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