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Digital Marketing News & Updates
Google Display Campaigns are Getting Smarter
By: Madison Johansen What is a Smart Google Display Campaign? Google recently rolled out a new type of display campaign called Smart display, which ultimately uses machine learning technology to help advertisers reach more customers easily on the Google Display...
Are You Losing Business By Not Advertising on Pinterest?
By: Caitlin Garcia Ask anyone who’s been a regular internet user for the past few years and they are familiar with Pinterest. This idea aggregator has captured the interests of our grandmothers and children in a fascinating way. Unlike other social media channels...
How To Keep Your Campaigns Relevant With No More Google Exact Match?
By: Caitlin Garcia No More Google Exact Match In March, Google announced some pretty significant-sounding changes to their Exact Match keyword functionality. Historically Exact Match provided the safest way to bid on keywords in Google AdWords. With Exact Match, a...
4 Reasons You Should Use Emojis in Mobile Marketing
By: Samantha Bedford Emojis? *gasp!* How could that even be a suggestion? They’re so informal and txt language-esque--a marketing taboo that shouldn’t be broken. But who wrote that rule into the handy marketing handbook? Wait, you didn’t receive the manual either? Oh,...
Brand Reputation Management – The Safety of Your Brand Online
By: Madison Johansen What is Brand Reputation Management and Why is it a Big Deal? In simple terms, brand reputation management is the practice that ensures ads will not appear in a context that could potentially damage or negatively impact the brand. A classic...
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