by [email protected] | May 2, 2018 | Blog & Insights
By: Samantha Bedford Update: Google has officially set the deadline for July 2018. In July they will start explicitly warning users if a site is insecure. According to Search Engine Journal, more than 50% of Internet browsers worldwide are Chrome, so this change could...
by Heather | Apr 30, 2018 | Blog & Insights
By Heather Schallert What Is Augmented Reality? Besides just being super cool, augmented reality is a technology that superimposes a computer-generated image on the user’s view of the real world, thus providing a composite view through a multitude of devices....
by [email protected] | Mar 20, 2018 | Blog & Insights
By: Madison Johansen Choosing the Right Types of YouTube Ads So, you’ve taken the leap and decided to try out YouTube video advertising, but where should you start? There are a several different types of YouTube ads for you to choose from, but before jumping into...
by [email protected] | Feb 13, 2018 | Blog & Insights
By: Madison Johansen Are People Using Voice Search? With the rise of digital assistants on our smartphones, laptops, and smart home devices, voice search has become the norm for a lot of people these days – and it is only going to continue to grow. In fact, some are...
by [email protected] | Feb 13, 2018 | Blog & Insights
By: Caitlin Garcia and Samantha Bedford Over the past year, Google has been working to improve the way they attribute performance from AdWords pay-per-click campaigns. They recently made updates to the way advertisers can set-up conversions allowing you to choose from...
by [email protected] | Feb 2, 2018 | Case Studies
We began our engagement with Acten in the Summer of 2017 to help introduce an established international joint supplement into the US market. Challenge Once the site and media launched, the conversion rates from the e-commerce website experience were lower than...
by [email protected] | Jan 18, 2018 | Blog & Insights
We are thrilled to announce that our own Heather Schallert has been selected by the Facebook Groups team as a Power Admin! This is an invite-only Facebook group to connect, support and celebrate the Power Admins as community leaders. According to Facebook, Power...
by [email protected] | Jan 18, 2018 | Blog & Insights
By: Heather Schallert Google is making some very progressive movements in 2018 to reward websites that are creating in-depth relevant content in their niche and presenting it to users at lightning fast speed with an easy to navigate user experience. In an effort to...
by [email protected] | Jan 4, 2018 | Blog & Insights
By: Samantha Bedford Digital Marketing Digital marketing can be a complex web of bids and targeting methods that vary vastly from medium to medium. The promise of digital marketing is a simple one. Only paying to reach the people who want to engage with your brand and...
by [email protected] | Jan 1, 2018 | Blog & Insights
By: Madison Johansen Why is Attribution Important? Attribution has been a primary challenge in digital marketing for years – the way conversions are attributed can drastically change important decisions regarding your marketing budget and business goals. The end goal...
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