Digital Marketing News & Updates
By: Madison Johansen What is a Smart Google Display Campaign? Google recently rolled out a new type of display campaign called Smart display, which ultimately uses machine learning technology to help advertisers reach more customers easily on the Google Display...read more
By: Caitlin Garcia Ask anyone who’s been a regular internet user for the past few years and they are familiar with Pinterest. This idea aggregator has captured the interests of our grandmothers and children in a fascinating way. Unlike other social media channels...read more
By: Caitlin Garcia No More Google Exact Match In March, Google announced some pretty significant-sounding changes to their Exact Match keyword functionality. Historically Exact Match provided the safest way to bid on keywords in Google AdWords. With Exact Match, a...read more
By: Samantha Bedford Emojis? *gasp!* How could that even be a suggestion? They’re so informal and txt language-esque--a marketing taboo that shouldn’t be broken. But who wrote that rule into the handy marketing handbook? Wait, you didn’t receive the manual either? Oh,...read more
By: Madison Johansen What is Brand Reputation Management and Why is it a Big Deal? In simple terms, brand reputation management is the practice that ensures ads will not appear in a context that could potentially damage or negatively impact the brand. A classic...read more
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