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Microsoft and Verizon Media: Making the Merge into Bing Ads
By: Madison Adams // Director of Paid Media The New Microsoft and Verizon Media Partnership Microsoft and Verizon Media have had a long-standing relationship that dates back nearly 10 years. They just recently announced they will be further extending...
The Rise of Google PPC Ads, Google Organic Click Through Rates Decline
By: Caitlin Garcia // VP of Strategic Partnerships Google Organic Click Through Rates are Decreasing And Google PPC Ads are on the Rise The data is in. Digital Marketers have been warning clients that Google’s push towards paid advertising, especially on mobile...
Tips for Effective Advertising – Make Your Ad Campaigns More Successful
By: Madison Adams Director of Paid Media How to Make Advertising More Effective Whether you are looking to revamp your advertising strategy for the holidays or if you are thinking about 2019 – it is that time of year where a lot...
The High Converting Landing Page – How To Guide
By: Heather Schallert Director of SEO // User Experience What is a Landing Page? Landing pages are valuable marketing channels that will benefit the bottom line of your business. Whether you want to grow your lists, sell products or services, or showcase your...
Google to Shut Down Google Plus
By: Shelby Elit Goodbye Google Plus Google attempted to create a place where users can host all of their Google applications while having a social network appeal, this was Google+. Google+ had the intentions to be the new “it” thing. Google tried for years to build...
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