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Digital Marketing News & Updates
Google Marketing Live: Automated Advertising is Here
By: Madison Johansen Updates from the Annual Google Marketing Live Conference Pico was lucky enough to be invited to the annual Google Marketing Live conference again this year, which continues to be one of our favorite marketing events. San Jose was filled with...
Pico Takes Home Gold & Silver at BMA Gold Key Awards
By: Caitlin Garcia We're proud to announce some of our most recent victories in partnership with Refactored Media. At this year's Business Marketing Association Colorado Gold Key awards, our programs successfully locked in Gold and Silver awards. We have worked with...
Google AdWords: Dynamic & Responsive Search Ads, Ad Suggestions
By: Caitlin Garcia Is the age of artificial intelligence closer than we think? Over the past few months, Google has slowly been rolling out several new ‘automated’ Google AdWords management features. From auto-applied ad suggestions and extensions to new dynamic ads...
New Lead Generation Efforts from YouTube
By: Madison Johansen As a Google Premier Partner agency, we are lucky enough to be invited to exclusive conferences and summits for new products across Google’s advertising channels. At last month’s YouTube summit in NYC, we learned about the new YouTube video ad...
Are You Ready for GDPR?
By: Caitlin Garcia We've been hearing about GDPR for months now. The daunting idea of privacy and advertising has been in the back of our minds, but now that we're just a few weeks away, what does it actually mean? If you're like us, you've researched and found...
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