• June 30th, 2020|10.4 min|

    Pay-per-click (PPC) trends are changing in 2020 and there’s a lot to look out for. Just in the last quarter of 2019, Google released 18 updates to Google Ads. The Google Marketing Live 2019 conference proved to be a heavy hitter that brought a lot of change and innovation for marketers. Bing on the other hand, only released four updates to Microsoft Advertising in all of 2019.

  • June 23rd, 2020|3.3 min|

    Pico Digital Marketing Establishes International Office in the UK, Expanding Services and Potential Pico Digital Marketing is now an international full-service digital marketing company, based in the US and the UK. This [...]

  • June 16th, 2020|3.7 min|

    What to do in a pandemic? How to not overreact...Keeping calm may sound impossible when you, your business and your staff are suffering, but it’s essential.

  • June 16th, 2020|10.8 min|

    Trackable SEO With the landscape of life totally changed right now, it can be hard to know where to invest as a marketer or small business. Search Engine Optimization (SEO) has always [...]

  • May 16th, 2020|2.9 min|

    CEO Samantha Bedford Reflects on How Pico Digital Marketing Highlights Its Dedication to Clients

  • May 12th, 2020|10.9 min|

    Is Content Marketing still King in 2020? Your FAQ Guide to why content marketing is important in 2020 and how to boost your bottom line through content creation.

  • April 27th, 2020|9.8 min|

    User Experience (UX) design is more important than ever in 2020 with the increase in smartphone usage and access to the internet on different devices. UX trends change and evolve each year, [...]

  • April 2nd, 2020|5 min|

    What Does the Pandemic Mean for Marketers? Coronavirus (COVID-19) is spreading around the world quickly and is affecting much more than just our health. Human lives are, of course, of paramount importance [...]

  • February 27th, 2020|10.2 min|

    Website heatmaps have always been a valuable tool to accurately track user data. Rather than spend hours combing through digital data, click rates, and conversions, heatmaps offer a visual of customer behavior [...]

  • January 17th, 2020|11.5 min|

    By Heather Schallert As we step into a new year and a new decade, we are also stepping into a new definition of normal. Smartphones have changed the landscape of the internet. [...]