Digital Marketing News & Updates

CEO Samantha Bedford Reflects on How Pico Digital Marketing Highlights Its Dedication to Clients

User Experience (UX) design is more important than ever in 2020 with the increase in smartphone usage and access to the internet on different devices. UX trends change and evolve each year, but something that always stays the same (if not grows) is the importance of...

What Does the Pandemic Mean for Marketers? Coronavirus (COVID-19) is spreading around the world quickly and is affecting much more than just our health. Human lives are, of course, of paramount importance right now. But the unfortunate reality about this situation is...

Website heatmaps have always been a valuable tool to accurately track user data. Rather than spend hours combing through digital data, click rates, and conversions, heatmaps offer a visual of customer behavior in an easy to digest map.  Heatmaps can be used on...