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Why is Attribution Important? Measure the Impact of Your Marketing
By: Madison Johansen Why is Attribution Important? Attribution has been a primary challenge in digital marketing for years – the way conversions are attributed can drastically change important decisions regarding your marketing budget and business goals. The end goal...
Pico Digital Marketing Helps InfinityQS Win Big – 2017 ITSMA Marketing Excellence Awards, North America
We're thrilled to announce that our client InfinityQS, has won several awards from the Information Technology Services Marketing Association (ITSMA)! We began our engagement with Refactored Media and InfinityQS in March of 2016. The goal in partnership with Refactored...
Brand Reputation Strategy – What YouTube & Others are Doing to Improve Yours
By: Madison Johansen Swipe Left for your Brand Reputation Strategy It has been a few months since the big blowout with YouTube’s brand safety concerns – and we are now starting to see big brands getting back on the YouTube wagon again. As we mentioned in...
Prepping for the Holidays with the Right Digital Advertising Plan
Don’t shoot the messenger, but it’s time to prep for the holiday season! When creating a digital marketing plan, one thing that is often overlooked is being able to test campaign ideas, medium mixes and the like so that your digital advertising campaign is a...
Relying Heavily on Broad Match Keywords Is A Campaign Killer
By: Samantha Bedford Search engine marketing is deceptively simple…sometimes. For some folks, and agencies frankly, setting up a paid search campaign is easy. It requires a few minutes of set-up to be up and running with AdWords, but just because it seems easy,...
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