YouTube can be a fantastic platform to amplify your brand and show users exactly what your product or service can do for them. That being said, it takes time to create engaging, on-topic content and you don’t want that going to waste, which is why YouTube optimisation...
After a contraversial delay to the program in 2021 due to coronavirus, the team here at Pico are honoured to have achieved Google Premier Partner status in 2022 under changes to the program that made the standard of agencies selected for the accreditation even...
Google Title Tags Many elements make up a successful search engine optimization (SEO). One of them includes title tags, which are considered the second most important factor for on-page SEO after content. Although it may seem like a small component, optimizing your...
Google Ads Attribution Modeling Update Includes Youtube and Display Support Updates to the Google Ads platform aren’t anything new. These happen almost monthly as Google strives to deliver better support to advertisers and marketers while providing a better user...
Why Should You Do SEO and PPC? For years, there has been a debate on whether to use SEO or PPC. Which is the superior option: simply using a pay-per-click (PPC) campaign to buy your way to the top of the search engines or using search engine optimization (SEO) to...
August 2021 Google Algorithm Update Google regularly rolls out different updates in a year. Being the most used search engine globally, Google updates its algorithms to encourage webmasters to build better sites, content, and experiences. These updates also enable...
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