by Russell McFadyen | Oct 11, 2021 | Blog & Insights
Google Title Tags Many elements make up a successful search engine optimization (SEO). One of them includes title tags, which are considered the second most important factor for on-page SEO after content. Although it may seem like a small component, optimizing your...
by Megan Sakas | Sep 30, 2021 | Blog & Insights
Google Ads Attribution Modeling Update Includes Youtube and Display Support Updates to the Google Ads platform aren’t anything new. These happen almost monthly as Google strives to deliver better support to advertisers and marketers while providing a better user...
by [email protected] | Sep 20, 2021 | Blog & Insights
Why Should You Do SEO and PPC? For years, there has been a debate on whether to use SEO or PPC. Which is the superior option: simply using a pay-per-click (PPC) campaign to buy your way to the top of the search engines or using search engine optimization (SEO) to...
by Heather | Sep 8, 2021 | Blog & Insights
August 2021 Google Algorithm Update Google regularly rolls out different updates in a year. Being the most used search engine globally, Google updates its algorithms to encourage webmasters to build better sites, content, and experiences. These updates also enable...
by Russell McFadyen | Sep 1, 2021 | Blog & Insights
What is a Micro-Team Structure? Since its formation in 2014, Pico Digital Marketing has always endeavored to be at the forefront of innovation in the digital world. That latest development has seen the implementation of a unique micro-team structure internally, and...
by [email protected] | Aug 23, 2021 | Blog & Insights
What Is Account-Based Marketing? Account-based marketing, simply called ABM, was one of the most popular trends in the B2B lead generation market in 2020. According to the 2020 State of ABM Report, respondents credited their ABM programs to be responsible for 79% of...
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