Search Engine Marketing

Search Engine Marketing

Search Engine Marketing How Microsoft Ads can add value to your SEM strategy When it comes to pay-per-click advertising, it would be wrong to assume that Google was the only platform on that front. Bing may not have developed into the competitive force in the search...
Digital Marketing Trends

Digital Marketing Trends

Digital Marketing Trends 2021 Technology has drastically changed the business landscape and digital marketing trends. There are now countless tools that allow us to buy and sell products without leaving the comforts of our home. Undeniably, technology has made life...
Post-Pandemic Digital Marketing Playbook

Post-Pandemic Digital Marketing Playbook

We created a Post-Pandemic Digital Marketing Playbook in response to ever-evolving digital marketing trends. Last year, we experienced an unforeseen shift in the market because of the pandemic. COVID-19 created the new normal, increasing the pressure for digital...
My Digital Move Overseas

My Digital Move Overseas

When I moved from Cape Town, South Africa, to Denver, CO, I was no stranger to taking risks and moving to a different country. That was my second move overseas.  I’ve always been driven to discover something new and push myself through an uncomfortable situation to...
Facebook Ads and iOS 14: What Can We Expect?

Facebook Ads and iOS 14: What Can We Expect?

Facebook Ads and iOS 14 are not friends.  It’s no secret that Apple’s protection of user privacy has been called into question several times in the past few years (see here, here, and here), causing them to launch new product features, press releases, and marketing...