HeatMaps in 2020

HeatMaps in 2020

Website heatmaps have always been a valuable tool to accurately track user data. Rather than spend hours combing through digital data, click rates, and conversions, heatmaps offer a visual of customer behavior in an easy to digest map.  Heatmaps can be used on...
Mobile SEO in 2020

Mobile SEO in 2020

By Heather Schallert As we step into a new year and a new decade, we are also stepping into a new definition of normal. Smartphones have changed the landscape of the internet. Everyone is walking around with mini computers in their hands, making getting information in...
The Importance of an Ongoing SEO Program

The Importance of an Ongoing SEO Program

By Heather Schallert The Importance of an Ongoing SEO Program Search Engine Optimization (SEO) is quite literally everything when it comes to traffic and conversions. We use search engines for just about everything, and unless you’re going directly to a known site,...