Our Services /
Pay Per Click Advertising
Custom Builds & Management
How can we help you with your paid media management?
Let's chat about your pay per click advertising needs & we'll provide a free audit of your existing AdWords account. Give us a little info below and we’ll get in touch soon.
We are Experts in Pay-Per-Click
Pay per click advertising services allows you to seek out customers far down the funnel actively searching for products & services. In order to get the conversion, the key is to make sure your brand shows up for the right keywords at the right time, with the right message and corresponding landing pages.
Sounds simple right?
Unfortunately, it’s easy to get overwhelmed. We develop unique PPC programs based on your goals. Our in-house campaign set-up strategy has been praised by Google & clients for years – helping simplify management and set-up pay-per-click programs for growth. We’ve been building pay per click campaigns since the first ads were live. Our programs are segmented to target people v. audiences. We analyze search queries, update bids, measure account health, A/B test ad text and educate you on what it all means on a daily basis. See why our PPC advertising programs will meet and exceed the results you’re looking for.
Custom Paid Search Strategies
We build and optimize paid search programs in all of the major search engines. Our experience, search engine partnerships, dedicated account managers and directors, competitor research and statistical bidding techniques result in success for our clients. As a Google Premier Partner, we have access to betas, trainings and guidance from a dedicated Google team – one that cares about the growth of our clients and our business.
For existing programs, we offer a full audit of your account to determine areas that require immediate attention, opportunities for immediate results and overall campaign health recommendations.
Our PPC Programs Include:
- Keyword research & discovery
- Competitor analysis, competitor benchmarking
- In-house account set-up and launch strategy – the Piconean way
- Development of campaigns, ad groups, keywords, ad text and full extension strategy
- Tracking code creation and detailed instructions for placement
- Program integration – AdWords, Analytics, YouTube, Search Console
- Daily bid management & optimization
- Ad copy and landing page testing
- Weekly automated reporting using Google Data Studio
- Monthly qualitative reporting – what did we do, why, what’s next…
- Expansion & seasonal campaign plans
- Ongoing opportunities through our Google Premier Partnership