Our Services /
Search Engine Optimization (SEO) & Content
How can we help with your website’s Search Engine Optimization?
Let’s talk about your SEO needs in more detail & we'll provide a free website audit. Give us a little info below and we’ll get in touch soon.
What is SEO?
Search engine optimization is the process of influencing the visibility of a website in a search engine’s unpaid or organic results.
Each and every day more than three billion people search Google for information. They search anything from which shoes are the best for running to which pediatrician they should choose for their child. Search engine optimization (SEO) allows web searchers to find what they are looking for. Today, users have high expectations. They assume that what the search engines deliver at the top of the results is not only the most relevant in general, but the most relevant to them as individuals. This makes high organic visibility for strategic searches that much more important.
How Does Search Engine Optimization Work?
Search engines, like Google, analyze on-page content along with dozens of technical SEO factors as they crawl a website to learn what a page is about and provide that website as an option to web searchers. Search engines also use website load time, amount of visitors and backlinks among dozens of other factors when reviewing a site.
Search engine optimizers start with a keyword list for a site that is built around a brand’s product. While brand name keywords are an obvious go-to, good SEOs will also use long tail keyword phrases along with competitor’s brands and geo specific keywords to optimize a website. We could go on and on about all of the intricacies and components within an SEO program, so let’s discuss your brand specifics.
Content development is a huge driver of organic website performance. We write content strategically developed to align with key terms and themes. Whether it’s blog posts, short blurbs across the site or new pages, our content deliverables are flexible to your needs. We’ll recommend the content integrated into your overall strategy that is most likely to drive results.
Our SEO Programs Include the Perfect Custom Recipe for Your Brand:
- Technical in-depth website audit
- Technical website optimization and recommendations with clear instructions for implementation
- Keyword & competitive analysis
- Content development
- Search analytics – Google Analytics, Webmaster Tools (Google, Bing)
- Link building strategies
- Ongoing on-page optimization recommendations
- Technical monitoring monthly
- Reporting monthly and quarterly
- Position monitoring and reporting