Our Services /
Social Media Advertising & Management
How can we help with your Social Advertising?
Let’s talk about your social media advertising and/or management needs in more detail & we'll provide a free audit of your existing ad accounts. Give us a little info below and we’ll get in touch soon.
Find Exactly Who You’re Looking For
Some brands assume that having a social media presence, like a Facebook page or Twitter account, checks that ‘social’ box off and they move on to the next thing. While having a presence on the most popular social media channels is imperative to a coordinated strategy, why pass up on the niche targeting capabilities and unique ad options delivered by these social giants?
Social campaigns give you the ability to find exactly who you’re looking for. Whether it’s Marketing Directors and decision makers in IT on LinkedIn, or people who’ve shown an interest in luxury jewelry on Facebook or Pinterest, users freely give information to social channels, thus giving us the ability to find them and provide ultra-relevant messages. In today’s digital landscape, users expect everything to be customized for them as individuals, not groups, not audiences, not cookies. With social, we know exactly who we’re talking to and ensure our campaigns are built to talk to a person instead of an audience. Social media advertising and management is essential to laying the groundwork for dynamic brand awareness.
Even if ads aren’t the right fit for your brand, your organic pages provide you with content hubs that directly connect with your customers and brand advocates. It takes more than a link to your Facebook page in the footer of your website. You need to have an organic social strategy in place. Promote new content you’ve added to your site, invite users to interact with your brand and promote product savings and specials. Organic social is imperative in today’s digital landscape.
Nothing provides faster more effective results than a fully integrated online campaign. Our paid social campaigns are developed hand-in-hand with SEO, pay per click, display and local programs to own earned media, find users down the funnel, and introduce your product or service to users who are the most likely to be interested.
Done correctly, paid social is your business’s best way to attain a new audience through a new avenue. Getting a user to take action through a social ad gets them interacting with your website and brand. This can generate new business inquiries, signals of intent like viewing content on your site, and even lead to online transactions. If a user is satisfied with that interaction, they tend to go back to that original channel to talk about their experience leading to positive feedback, reviews, word of mouth advertising – ultimately leading to more revenue for your business.
Our organic social offering focuses on taking your most popular content and using it to interact with your consumers. We post on your behalf, interact with your customers, respond to reviews, answer messages and develop a calendar to ensure your brand is active everywhere you need to be.
Our Social Media Programs Include:
- Social audit and assessment of the best social channels for your brand
- Advertising account build
- Campaign, Category, Ad development
- Pixel tracking and detailed instructions for placement
- Custom audience targeting
- Promotions, contest, offer development
- Daily campaign optimization
- Monthly measurement & reporting
- Content calendar development for ongoing posting
- Review responses
- Message responses
- Engagement with followers
- Image and content posts multiple times daily or weekly
- Messaging/interaction integration with paid efforts
- Monthly measurement & reporting