Some of Our Piconean Rockstars

Our Team 1

Samantha Bedford

Founder & CEO

I was fortunate to have started my career in the digital space close to the time of Google’s inception, over 15 years ago. I ran search campaigns in the days where you could see what your competitors were bidding, then bid $0.01 higher. I’ve watched the space evolve into the complex system it is today where you need a strategic approach in order to achieve a client’s goals.
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Our Team 2

Caitlin Garcia

VP of Strategic Partnerships

I am a rare Colorado native, born in Boulder and raised in the Denver suburbs. I graduated from the University of Colorado at Boulder with a degree in Business. While I’ve spent time in the corporate world managing $4mm annual budgets with a narrowed focus in paid search and landing page optimization, I have always been drawn to agencies and developing close client relationships. 

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Our Team 3

Heather Schallert

Senior Director of SEO

A Colorado Native, lover of the outdoors, dogs, and chasing anything that makes my heart beat faster. I have been working in the digital marketing space for 15+ years and have a unique skill set which is essential for business development and growth hacking companies in both the B2B and B2C space.

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Our Team 4

Megan Sakas

Director of Paid & SEO Integration

I was lucky to be born in the beautiful state of Colorado. After a short life detour in Ohio (and realizing I don’t like ice storms), I made my way to the University of Colorado at Boulder where I graduated with a degree in  Business and Spanish.
After graduating, I started my career at a Denver-based agency called Location3. I grew from an entry-level Account Coordinator to one of the most senior-level Account Managers in the Client Services department,  executing strategies for Search Engine Optimization, Paid Social, Display,  and Conversion Rate Optimization. By blending paid, organic, and on-site user experience tactics, I acquired a well-rounded understanding of digital.

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Our Team 5

Shelby Elit

Digital Marketing Specialist

I was born in Minnesota and raised in Colorado. I didn’t realize how much I loved Colorado until I left for college at NC State in Raleigh. I loved my experience there but missed my mountains and am happy to be back in Colorado!

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Our Team 6

Madison Johansen

Director of Paid Media

I am a CU grad, born and raised in Colorado. I started my Marketing career at a larger agency in Denver, then moved cross-country to work for an ad tech company in Atlanta, Georgia.

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Our Team 7

John Pope

Director of Finance

I was born in the UK and qualified in Engineering at Peterborough & Leicester Polytechnic (now De Montfort University) specializing in machine design. I worked on various Projects in the UK before moving to Cape Town, South Africa in the early 80’s on a two year contract, but ended up staying over 30 years. After the initial two year contract, I moved into Management for 5 years before returning to consulting in design and project management for various companies in South Africa. During my last 15 years in South Africa, a partner and I formed a packaging manufacturing company, developing it from one employee to over 30.
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Our Team 8

Polly Plummer

Finance Manager

Born in England, I moved with my husband and two young children to Cape town, SA 1982. I graduated from the University of SA with a BA degree in Health & Social Sciences specializing in Community Psychology. I established myself as a career guidance counselor.
I was also responsible part-time for the payroll of weekly wages at a local manufacturing company. I have also worked in Insurance, Retail & Police Service. I relocated to the USA 6 years ago and my career changed lanes – I became a National & State Realtor.
I would summarize my work life experience as “Jill of all trades, Mistress of none”


Chase the Pico Mascot

Chase the Dog

Resident Play Officer

Chase spends his days providing licks, jumps and well-deserved play breaks to the Pico team. He’s been living the good life since late 2016 and is the official Pico mascot!


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