Strategic Partnerships Rock Solid Foundations

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Caitlin Garcia

VP of Strategic Partnerships

I am a rare Colorado native, born in Boulder and raised in the Denver suburbs after a short stint in Virginia. I graduated from the University of Colorado at Boulder with a degree in Business and worked for a rapidly growing software company in Boulder doing everything from mail merges in Word (the good ol’ days) to cold calling.

I moved to Denver and started at an agency called 90octane learning the executional side of digital strategy. There I focused on paid and organic campaigns across numerous industries with an emphasis in finance and aviation. After a couple of years, I got my feet wet in the corporate world working specifically on paid campaigns, testing and landing page optimization at ShopAtHome, a coupon and cash back company. I managed budgets in excess of $4mm annually with ROIs above 50%.

After realizing my calling was in the agency world working closely with clients, I moved back downtown where I met Sam at Location3 Media. We quickly bonded over the satisfaction and thrill of providing partners with top performing strategies. At Location3, I drove digital strategy for clients in the telecomm and tourism industries. As Account Director, I managed a team of 4 and successfully up-sold new online initiatives and budget growth based on the performance of my programs.

I most recently spent time in the startup community with an interactive video software company called Rapt Media in Boulder. As Director of Client Services, I built a team of 6 and grew the services division by over 9x in my first year.

As a working mom, I love the freedom and flexibility provided in an entrepreneurial environment. Working with such an amazing group is so motivating and helping to fuel Pico’s growth has been my greatest achievement.

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