Paid Media Specialist

Some of Our Rockstars

Madison Johansen

Director of Paid Media

I am a CU grad, born and raised in Colorado. While getting my Marketing degree in Boulder, I interned at 303 Magazine in Denver helping the Marketing Director with everything from ad sales to planning events and fashion shows.

After graduating, I knew I wanted to go into the Digital Marketing space and was lucky enough to get a job with Location3 Media, where I met both Sam and Caitlin. My position was primarily focused on execution – building, managing, and optimizing paid media campaigns for clients varying in size, across several verticals. This is also where I was first exposed to the world of SEO, performing keyword research and learning the general strategies behind both large and small SEO programs.

Then, my life took a turn and I found myself in Atlanta, Georgia where I worked for an Ad Tech company called Cardlytics. There, I utilized Cardlytics’ purchase data to build custom marketing strategies for clients that would effectively achieve their objectives and goals. Through my client service and strategic recommendations, I was able to grow partnerships from small test campaigns to seven figure annual contracts.

Although the South was good to me, I am happy to be back in my hometown doing what I love with an amazing team. I now have the privilege of working on PPC, Display, Video and SEO at Pico and couldn’t be more excited. By taking pieces from all of my past experiences and continuing to grow my knowledge across all channels, I am thrilled to help support and expand Pico’s services.


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