Over the past 25 years, I have made mistakes and learned from each one of them. One of those mistakes was trying to offer a full-service digital agency. I have worked in and collaborated with multiple agencies, and as much as they all state that they are full-service, they are only true experts in a few of the services they offer. About a year ago, I decided to move away from the term “full-service” and focus purely on my level of expertise which is paid media – search, display, digital strategy, ABM/ABX and social. In doing so, I have met and collaborated with highly talented individuals with the same work ethic and values. This is where Pico and our partner company XDigitalSEO decided to join forces to develop Digital Consultants Group. We get that finding the proper external support can be tricky. We also get that you are looking for experts in many different disciplines. As we do with all our efforts – we have looked to solve this problem for you by creating a network of individuals who are the best of the best.
Available expertise within the Digital Consultants Group:
Pay-Per-Click Management (PPC)
Show up for the right keywords at the right time in the major search engines. Remain top of mind while users are actively searching for your products and services.
Account Based Marketing & Display
Paid search only reaches about 5% of the web. Utilize key demographic and psychographic characteristics as well as remarketing, and get your message in front of users during their online activity outside of the search engines.
Search Engine Optimization (SEO)
Make changes to your website, content and social strategies to improve your site’s visibility in the search engine’s unpaid or organic results.
Social Advertising
Reach highly targeted users through social media outlets when they are engaged with content they choose.
Content Marketing
Strategically led stories that feel natural to the reader. We tell your brand narrative in an enjoyable way for people to read and engage with.
Conversion-Driven Websites & Analytics
Why develop a marketing plan to drive traffic to a site that isn’t optimized for conversions? Turn your website visitors into revenue generating visits.
Custom Digital Solutions
It is our goal to utilize our collective expertise in designing and developing powerful and cost effective Digital Marketing Solutions for your business. Our omnichannel strategies are aimed at targeting people instead of cookies and understanding human signals. Data is at the forefront of everything we create and we illustrate that using data-driven testing models. From fully customized pay-per-click advertising campaigns to Search Engine Optimization, Content Creation, Brand Identity and Websites; The Digital Consultants Group are experts in it all.
We stay ahead of the game when it comes to industry knowledge and the latest updates, constantly striving to be the solution for our clients and solve for the unknown. Our flexibility, knowledge and Digital Advertising Services lead to our clients’ success.