Account-based marketing (ABM) is the way to amplify B2B marketing. Gone are the days of traditional lead generation with forms and filters, hoping the right companies make it to your website and like what they see. However, at Pico, we take it to a different level and layer on Experience. Account-based experience (ABX) is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
We target ideal companies and accounts with ABM and approach them to create and nurture relationships. If you’ve ever spent thousands on a comprehensive marketing strategy only to discover that your top five ideal accounts still don’t even know your company exists, then Account Based Marketing is for you.
This strategic, direct, and effective way to contact and engage your ideal accounts will change your game.