We’re your solution if you’re not ready for a full-time, in-house CMO (Chief Marketing Officer)!
The role of a Chief Marketing Officer (CMO) is a full-time gig that requires years of expertise and experience to be effective and get results. Hiring someone in-house for this position isn’t an option for most small and mid-sized businesses, and that’s where we come in.
As marketing experts for our digital marketing agency and our clients, we have the pulse of what’s happening in the industry and how to translate that to your business.
Outsourcing your marketing needs is the most intelligent decision you can make if hiring a full-time or part-time marketing team isn’t an option. We can be brought in to establish or lead your company’s marketing function on a part-time or short-term consultative basis.
Save your business an average of 18% on overhead costs. Our pricing packages are cheaper than one full-time Account Manager in the USA. We give you access to seven experts in various digital marketing fields, five of which have over 17 years of experience.
Who Needs a Fractional CMO?
- Small to mid-sized companies who don’t have the budget to hire someone in-house full time
- A company that isn’t ready for another full-time executive
- A company that is rapidly growing and hasn’t established an official marketing department or that hasn’t put time into marketing
- A company with a sales team who is creating marketing materials and doing minimal marketing themselves
- A new company that needs to focus on the brand and wants to establish a solid marketing foundation off the bat
If any of this sounds like you, we’ve got you covered. The roles of a CMO are varied and vital. They include, but aren’t limited to:
Brand management
From branding and logos to typography and imagery, branding is how people recognize your company. We’ll help you put your best foot forward in the online and offline world so people get a sense of your company immediately.
Market research
Competition is fierce, but so are we. We’ll research competitors in the market and ensure your company is always ahead of the curve. And as we work with multiple clients across multiple industries, this is a match made in marketing heaven.
Growth strategies
Growth is so much more than making tons of sales. It’s about establishing your company as an authority in your industry and pushing the limits. We’ll set goals and deliver on the strategy to meet and exceed them.
Social media
Social media runs the world. With so many people searching directly on social media, it’s essential to have a strong presence. So much more than likes and follows. A solid social media presence is all about storytelling and sharing.
Communications such as emails, advertising, events, etc
The way you communicate with current and prospective customers is everything. You want your communication to be clear and consistent, from email marketing to events.
Content and messaging
Words carry so much weight, and what you say matters. We’ll work with you to establish consistent content and messaging across all your channels, including your website.
Tone and voice
Some companies are serious and some are more playful. Cultivating your tone and voice reflects your company’s culture and mission.
Public persona
Your company’s public persona is tied to your branding, messaging, communication, social media, and events. Establishing consistency and relatability is how you turn a fan into a loyal customer.
Collaborations and creative endeavours
Partnering with like-minded companies is a great way to cross-promote and engage each other’s audience. Creating relationships with non-competing brands is a great way to gain exposure, reach a new audience, and have creative fun. Marketing isn’t all numbers and data; it’s about the heartbeats that create the data.
Reporting and data
The stuff that makes you cross-eyed gets marketers out of bed in the morning. We geek out on spreadsheets, graphs and charts and love analyzing all the data we can get. Leave the numbers to us so you can focus on what gets you out of bed in the morning.
SEO
SEO is the engine of your website, and it’s a fractional CMO’s speciality. Crafting content that will drive organic traffic to your website is one of the primary roles of a marketer. It’s not all about the front-facing content, either. We dig into the backend of your website to optimize it so your company is delivering from all angles.
Paid Media
Only a tiny percentage of people visiting your site will convert. In many cases, that number is around 2%. Our 25+ years of paid media experience, platform partnerships, dedicated managers, competitor research and statistical bidding techniques work to improve that percentage and improve your bottom line.
Our staff of experienced marketing professionals specialize in marketing for small and medium-sized companies utilizing best practices most suitable for you and your budget.
We stay ahead of the curve and trends in the industry to ensure you always have access to what matters most: metrics, results, and conversions.
We’ll serve as part of your team with the same dedication to your goals as someone in-house, but for a much more affordable price. We analyze the data, report to you, get creative on campaigns, and watch what the competition is doing.
And when new solutions come on the market, we’ll present them to you and show you how they can help your business.
