Our display strategies use a bottom-up approach to ensure we fully understand whom we want to reach and how to message them—targeting heartbeats, not cookies. Remember, nobody reads ads. They only read what interests them. It’s our job to partition out the audiences and create messages that engage them depending on where they are in the purchasing lifecycle.
We’ll develop the right mix of display tactics to increase your brand’s online presence and provide successful results based on your goals. Whether it be banner ads, native, video, CTV, or a mix, your dollars are more effectively spent in the online display space versus paying for expensive TV ads with little to no tracking.
While other mediums are restricted to users on their platforms only, Display reaches over 90% of people surfing the internet. Programmatic offers a large variety of highly engaging & appealing ad formats, helping grab your audience’s attention and personalize the brand’s perception.
Programmatic Ad Formats
Display
Display banner ads are the most straightforward format to set up and offer excellent price flexibility, making them great for creative testing and driving the most efficient CPAs.
Native
Native ads match the look, feel, and function of the website, offering a non-disruptive experience for the user and covertly exposing your audience to your brand’s content in a trusted environment.
High-Impact
High Impact ad units offer users an interactive and engaging experience, capturing their attention and driving greater resonance. Using high-quality images, animations, and interactive elements, these pull in users without demanding as much of their time, driving noticeably high engagement rates.
Audio
Audio ads differentiate your outreach by tapping into one of 5 senses: hearing. When visual ads aren’t an option, you can reach users while driving, jogging, or listening to their favorite podcasts at home. They are not easily skippable and don’t overwhelm the listener.
Video
Video ads catch users’ attention by merging movement and sound, both essential in conveying a personalized and efficient message, leading to better engagement.
CTV (Connected TV)
CTV is a highly viewable ad format and an innovative way to reach new audiences. It also gives you comparable mass reach to traditional TV, enabling brands to access the exact reach for a fraction of the cost.
Benefits of Programmatic
- Pricing: Real-time bidding (RTB) for paying a market price based on supply/demand with no minimum.
- Process: You call the shots. Select your parameters, add to your tactic, and watch the magic happen. Auto-optimizations drive the best performance.
- Flexibility: Ability to use the inventory as you see fit, shift dollars, and optimize based on performance.
- Reporting: Transparent reporting alongside your other programmatic, search & social buys.
- Optimization: Optimization happens automatically in real-time.
Targeting Capabilities
Behavioural
Target different audiences based on various demonstrated behaviours such as intent or interest.
Contextual
Contextual targeting uses a set of keywords to determine page-level content to determine where ads will run.
Demographic
Target different audiences based on various demographic factors, including age, gender, household income, etc.
First-Party Data
Leverage the brand’s first-party data and CRM lists to target already-qualified audiences and build lookalikes similar to those users.
Lookalike Audiences
Find and target new audiences that look and act like those visiting or converting on your site.
Retargeting
Lower funnel tactic used to reserve messages to users engaged with a brand’s site.
Hyperlocal
Radius, ZIP, DMA, state – accurate up to 1 ft to target users in specific locations in real-time.
Foot Traffic
Target users based on historical visitations (competitor locations, arenas, brand locations, and more)
