Why do we have LinkedIn on this page, away from social media? That’s because LinkedIn requires a significantly different strategy from the likes of other social channels like Facebook and Instagram.
LinkedIn is very expensive from a cost-per-click (CPC) standpoint, so your strategy needs to be spot on. Audience segmentation is key to success, and how you test that strategy is one of Pico’s many core strengths in LinkedIn advertising. But don’t take our word for it. Below is a screenshot of LinkedIn’s results for one of our software clients.
Source: LinkedIn – Comparison of a Pico client versus competitors