To get the conversion, the key is to ensure your brand shows up for the right keywords at the right time, with the right message and corresponding landing pages. PPC has many moving parts, which can get overwhelming quickly.
But that’s why we’re here! We’ve been building pay-per-click campaigns since the first ads were live. Our owner Samantha Bedford recalls Google walking into the office with a lava lamp, stating they will be the next big thing. Our in-house campaign set-up strategy has been praised by Google & clients for years – helping simplify management and set up pay-per-click programs for massive growth.
There’s some fear around PPC advertising, but that’s only because it’s easy to get wrong. We’re here to help you do it right!
We Create Custom PPC Strategies
Our programs are segmented to target people vs entire audiences. We analyze search queries, update bids, measure account health, A/B and Multivariate test ad text, and regularly educate you on what it all means. Are you feeling lost on all this already? Don’t worry; we’ve got your back and your bottom line in mind.
By understanding your business and goals intimately, our expert digital marketing team will guide you through paid media.
While many digital marketers focus solely on Google, we build and optimize paid search programs in all major search engines. Our experience, search engine partnerships, competitor research and statistical bidding techniques result in success for our clients.
Not to mention that we are a Google Premier Partner. The Premier Partner tier is reserved for the top 3% of participating advertisers on Google. We have access to betas, training, and guidance from a dedicated Google team – one that cares about the growth of our clients and our business.
Sounds great, right?
PPC is one of the most dominant forms of digital marketing, and for a good reason: it gets results. Attracting the right audience is possible through a killer SEO strategy and great content, but sometimes a company needs a boost, and that’s where PPC comes into play.
If you’re shaking your head and recalling horror stories from people who have had nightmare experiences with PPC, you’re not alone. But the thing is, if you’re not an expert at PPC, it’s an easy thing to get wrong the first, second, third, and fourth time.
Employing a digital marketing agency will remove the guesswork and help keep you on budget. Throwing spaghetti at the wall and hoping something sticks is an easy way to make quick work of blowing through your budget on the first try.
Our team of experts is here to execute PPC advertising right the first time and each time after that. We’ll keep your budget at the centre of everything we do while challenging competitors and attracting your ideal customer.
Pico Digital PPC Services
If you’re not sure if you need paid media or what it looks like, here’s a rundown of the PPC services we offer:
- Keyword research & discovery
- Competitor analysis, competitor benchmarking
- In-house account set-up and launch strategy – the Piconean way
- Development of campaigns, ad groups, keywords, ad text and full extension strategy
- Tracking code creation and detailed instructions for placement
- Program integration – Google Ads, Analytics, YouTube, Search Console
- Daily bid management & optimization
- Ad copy and landing page testing
- Monthly automated reporting
- Quarterly qualitative reporting – what did we do, why, what’s next…
- Expansion & seasonal campaign plans
- Ongoing opportunities through our Google Premier Partnership
