Every day more than three billion people go to Google and other search engines for information, products, services, news, and more. Search engine optimization (SEO) allows web searchers to find what they are looking for using keywords and optimized content.
Today, users have high expectations. They assume that what the search engines deliver at the top of the results is not only the most relevant in general but the most relevant to them as individuals. This makes high organic visibility for strategic searches that much more critical.
And that’s where we come in. We’ll create a customized SEO strategy for both short-term and long-term results that is driven by data. We’ll go through your entire website and look at each word, finding places to optimize your current content and offer solutions to drive high-converting organic traffic to your website.
We write content strategically developed to align with key terms and themes. Whether it’s blog posts, short blurbs across the site, or entirely new pages, our content deliverables are flexible and unique to your needs.
Here’s what a killer SEO strategy can do for your company
Boost Organic Traffic
Nothing is more important in digital marketing than organic traffic. The best thing about organic traffic is that it’s free and highly optimized. When someone searches for something online, and your company pops up at the top of the search page, the chance of them clicking is exceptionally high. Most people don’t search past the first page of Google. They’re more likely to refine their search than go to page two. So, we might as well deliver precisely what they’re looking for right off the bat.
With data-driven actions and specific keywords, we’ll optimize your website to attract more organic traffic in the search engines and then provide the answer they’re looking for clearly on the page they click on. It’s the quickest way to give people what they want while boosting your ranking on Google and making sales. And who doesn’t love getting what they want on the first try?
Improve the Quality of Content
We’ve said it before, and we’ll say it until we die: CONTENT IS KING! Every word on your website needs to have a purpose. The fluff to fill a page does nothing for you and can even hurt your organic traffic and confuse potential customers.
From your Call to Action (CTA) to product descriptions and blog posts, the words you use are vital. We’ll help you discover what keywords best describe your company and cross reference that with what people are searching for.
We can create new pages or rewrite them to represent better what you do and what people are searching for. Delivering piping-hot value with great content makes potential customers feel their needs are being seen and heard. We will position your company as the solution to their problems and wordsmith your products and services in a way that highlights your expertise.
Attract the Right Customer
If your messaging is off, you’re likely not attracting your target market or speaking to their needs. Attracting the right customer is about so much more than fancy slogans and flashy graphics. It’s about speaking to your audience and positioning yourself as the authority.
Everyone has a problem, what we call “pain points” in the digital marketing biz, and you can be the solution. When you provide significant value and ensure you speak to a potential customer’s wants and needs, they will relate to your company and trust you.
Establishing trust with a new customer is enormous; SEO is the best way to go about that. Because SEO involves the content on your website and how you present your company to the world, potential customers will be able to find the keywords that describe their situation. Seeing these words makes them feel seen, and trust is established. You’ll, of course, follow up by delivering great products and services, but the initial foot in the door comes from stellar SEO.
The final and most anticipated step in the life cycle of SEO is conversion. From organic traffic to quality content and attracting the right people, the only thing left to do is to make a sale.
Conversions depend on an SEO strategy that is not only data-driven but also intuitive. Making a sale is about so much more than making a sale. It’s about delivering something that someone needs and then turning them into a loyal, repeat customer.
With a killer SEO strategy, the conversion will come as a product of each step in the journey. Each keyword is selected, and each button, blog, and blurb matters. And when more and more people click on your website from a search engine and make a purchase, the higher and higher your ranking will be, and more and more people will be able to find you and make a purchase.