You’re not alone if you’ve set up all your social media platforms and then forgotten about posting on them. Many brands think just having a platform will attract their ideal client and convert them into sales.
While it is imperative to have a social presence, it’s also imperative to engage and interact on your social media platforms. Social media is just one part of a coordinated strategy, and it’s where many consumers look first—even before going to a website.
Social media is a view of the company that is different from your website. People want to see a brand’s culture, humanity, and inner workings. Before a consumer purchase a product or service, they often look on various social media channels to get a feel for the brand that isn’t available on a website. Photography, memes, reviews, comments, likes, followers, etc., all feed into a brand’s image.
Social media is essential to digital marketing
Many brands exclusively announce new products, sales, giveaways, or a sneak peek behind the scenes on social media. If you know where your target audience hangs out, you know how to reach them and attract new customers.
Social media is a full-time job, however. If you feel overwhelmed by posting daily, going live on Facebook or Instagram, creating a group where people can gather, or reposting/retweeting relevant content, you’re not alone. Additionally, if you love posting but are stuck on what to post, when, how much to share, what to repost, and what hashtags to use, that’s enough to keep social media at the bottom of your to-do list.
As an essential part of digital marketing, social media is something that, when done right, can elevate a brand to levels of success they’ve never even dreamed of. Beyond posting engaging content, responding to messages and comments, and creating an entire culture online, social media is a great place to advertise.
Organic and Paid Social Media
There are only two branches on the social media tree: organic and paid. Creating content for both, and understanding the process and metrics, is something we specialize in at Pico Digital Marketing.
We’ll introduce your product or service to the most likely interested users. This is done in various ways that all come together, but it’s a coordinated digital marketing effort that is the not-so-secret secret.
We’ll focus on the heartbeats behind the likes and comments to create a community that is loyal, engaged, and in love with your brand. We’ll also apply a tried-and-true strategy to ensure you’re getting the most out of each unique platform and utilizing them the best way possible.
Social media is unique in that it’s a lawless land without a clear path in many ways. On the paid side, it’s full of metrics, keywords, targets, locations, and fantastic imagery. On the organic side, it’s full of passion, purpose, humour, heart, and relating to people.
The key in both paid and organic is to deliver precisely what your ideal customer is looking for and be the solution to their problems or desires.
Our Social Media Program Includes:
Consistency and content are key with social media, and we’d love to guide you to establishing a vast online presence
- Social audit and assessment of the best social channels for your brand
- Advertising account build
- Campaign, Category, and Ad development
- Pixel tracking and detailed instructions for placement
- Custom audience targeting
- Promotions, contests, offer development
- Daily campaign optimization
- Monthly measurement & reporting
Our paid social campaigns are developed with SEO, pay-per-click, display and local programs in mind so our clients can find users throughout the funnel.
Done correctly, paid social is your business’s best way to attain a new audience through a new avenue. Getting users to take action through a social ad makes them interact with your website and brand. This can generate new business inquiries and signals of intent, like viewing content on your site, and even lead to online transactions.
Suppose a user is satisfied with that interaction. In that case, they tend to go back to that original channel to talk about their experience leading to positive feedback, reviews, word of mouth advertising – ultimately leading to more revenue for your business.
