Organic and Paid Social Media
There are only two branches on the social media tree: organic and paid. Creating content for both, and understanding the process and metrics, is something we specialize in at Pico Digital Marketing.
We’ll introduce your product or service to the most likely interested users. This is done in various ways that all come together, but it’s a coordinated digital marketing effort that is the not-so-secret secret.
We’ll focus on the heartbeats behind the likes and comments to create a community that is loyal, engaged, and in love with your brand. We’ll also apply a tried-and-true strategy to ensure you’re getting the most out of each unique platform and utilizing them the best way possible.
Social media is unique in that it’s a lawless land without a clear path in many ways. On the paid side, it’s full of metrics, keywords, targets, locations, and fantastic imagery. On the organic side, it’s full of passion, purpose, humour, heart, and relating to people.
The key in both paid and organic is to deliver precisely what your ideal customer is looking for and be the solution to their problems or desires.